Meet the team

We are Pointer Potential


Johanna Korpia

Johanna Korpia

Co-Founder & CEO

Before starting to work on the Pointer Potential mission, Johanna enjoyed years of international exposure. Johanna spent a large part of her childhood in Ethiopia and Zambia. As well as having worked in the consulting, telco, advertising and executive education industries in Finland and several African countries. As a student, Johanna has even researched in the UNHCR archives in Geneva. In the last couple of years, Johanna has been active with the integration of academic foreign professionals in Finland through the Business Lead program. Johanna combines her long business experience with a social conscience. She would like to see all modern companies actively commit and work on their social footprint by aligning their activities with their local communities, and making this one of their superpowers.

+358 40 024 0946


Steven ter Horst

Steven ter Horst

Director Recruitment & Staffing

Steven is a Dutchman who has become a true global citizen throughout his career. Having lived on 3 continents and worked as an entrepreneur on various commercial projects in more than 30 countries, Steven has enjoyed and experienced the benefit of working in a multi-cultural environment. In 2014, Steven moved with his family to Finland and learned how to recognise opportunities while entering the Finnish job market. Since Steven joined Pointer Potential, he is on a mission to support international jobseekers in finding their own sustainable career opportunities. His endless energy is fuelled by building bridges between companies and talented international professionals and by collaborating with like-minded partners, in order to pioneer and accelerate cultural diversity recruitment in Finland.

+358 50 328 9446


Johanna Korpia

Emin Ouni


Emin comes from a multicultural background. His mother is Finnish and his father is Tunisian. Before joining Pointer Potential Emin was studying behavioural sciences at the University of Helsinki. Emin did his thesis on a topic covering multiculturalism and otherness. During his studies, Emin was working as a part-timer in different jobs where he had many encounters with people from different backgrounds. Emin finds these encounters very educational. Besides good food, Emin is passionate about football.