Meet the team
We are Pointer Potential
Co-Founder & CEO
Before starting to work on the Pointer Potential mission, Johanna enjoyed years of international exposure. Johanna spent a large part of her childhood in Ethiopia and Zambia. As well as having worked in the consulting, telco, advertising and executive education industries in Finland and several African countries. As a student, Johanna has even researched in the UNHCR archives in Geneva. In the last couple of years, Johanna has been active with the integration of academic foreign professionals in Finland through the Business Lead program. Johanna combines her long business experience with a social conscience. She would like to see all modern companies actively commit and work on their social footprint by aligning their activities with their local communities, and making this one of their superpowers.
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Emin comes from a multicultural background. His mother is Finnish and his father is Tunisian. Before joining Pointer Potential Emin was studying behavioural sciences at the University of Helsinki. Emin did his thesis on a topic covering multiculturalism and otherness. During his studies, Emin was working as a part-timer in different jobs where he had many encounters with people from different backgrounds. Emin finds these encounters very educational. Besides good food, Emin is passionate about football.
Tadios comes from a multicultural background with a mother from Finland and a father from Ghana. Tadios loves people and sales and has a variety of experience in sales from different industries. Tadios has a degree in sports management from Haaga-Helia and a business degree. Tadios is an enormous fan of football and has played football all his life. Thus it is no surprise that Tadios is very competitive but with a soft heart. Tadios starts the day with music and will never forget the World Cup quarter-final in 2010 Uruguay vs Ghana.